Chapter 2 - Why a Purple Logo?

When I decided to rebrand Herbalicious to Root 2 Route I knew it had to be a reflection of both what the business was and who I was. I started playing with the idea during the summer of 2017. SO many ideas came to mind!! Everything from my hippie dippie side to my country girl side, to my Latina side and to the fact that I was getting a little tired of people thinking “Herbalicious” was a marijuana dispensary. Those were some fun day’s...🤣🤣🤣

I spent months on it and decided to break down the important parts into bite sized pieces. Yikes!! By September 2017 I had everything organized and was so excited to start working on it! I just knew what I was going to do and was going to start the transition just as soon as I got back from vacation.
That vacation is where things went sideways for me but is a tale for another day!

So here is where I dive into what makes me different and why my logo is purple. I went back to work on my rebranding and took a different “Route” =)

The color PURPLE represents Lupus and ITP, the main auto-immune illnesses I’ve lived with for 20 years now. Idiopathic Thrombocytopenia Purpura and yes, you’re probably having fun trying to pronounce it too!! It’s not a fun one to have and I thank God every morning I wake up with no bruises, bleeding or nonsense!

My ITP & Lupus have been silent for years but Hashimoto’s has recently popped up to complete the trio. Gotta love those auto-immunes! I know what it’s like to be sick, very sick, and I got tired of living that way. I didn’t know what to do about it way back when but regular medicine was slowly killing me so I figured there had to be something better.

​That my friend is a story for another day =)

Loving you all,
Emily Sebring